We started with one goal – to make the world a better place. Our careers in the corporate world were satisfying, but we felt a need to contribute to a greater purpose. We began serving on nonprofit boards and volunteering for various charitable organizations. This left us wanting to see the impact of donating our time or resources and wondering if there was a different way to contribute.
We explored a lot of questions. Who are the stewards of change in the local community? What could we do to make kindness more visible? Was it possible to transform doing good into a routine activity versus one done once in a while?
We didn’t have to look far for inspiration. Within our families, there are entrepreneurs owning more than a dozen businesses ranging from a hair salon and hardware store to a specialty paper goods company and construction development firm. They shared two traits: a passion for their customers and a desire to strengthen their communities.
So we set out to create a platform to showcase good, inspire more good, recognize those who give back, and start a sustainable movement to make the world a better place.