Doing well

Achieving my business goals


Doing good

Giving back to my community



Your passion for your business and desire to give back can coexist. By doing good, you can create deeper, more genuine, and inspiring relationships with employees, customers, partners, and the community. That principle shaped our mission: to empower small businesses with the tools and data to better align their financial goals with their social purpose.

Our approach

Why small

Why small business?

They are the heart and soul of our communities and the backbone of the U.S. economy. Small businesses make up 99 percent of all businesses in the country, contribute nearly half of the total U.S. GDP, and create two of every three net new jobs. Small businesses are essential to community growth. They produce jobs, spark innovation, and drive reinvestment in the local economy. Small business owners are, by nature, resourceful problem solvers with a vision for their businesses and an unwavering commitment to their local communities.  

Profit vs.

Profit vs. Purpose

Consumer social norms are shifting, and purchase decisions are increasingly motivated not just by price and product but also by values and purpose. More and more consumers believe companies have a responsibility to spur social change. In fact, two-thirds of consumers are willing to pay extra and more than half are willing to drive farther to support those businesses committed to positive social impact.

So why keep your social good efforts a secret? Consumers want to hear about it and see the results.    

The Power of Kindness

Never underestimate the power of kindness. It’s good for you and everyone involved.  
Doing acts of kindness improve your overall well-being. Physiological benefits include a strengthened immune system, an increase in energy, improved cognitive performance, lower blood pressure, and reduced anxiety.  The person receiving the good deed is elevated and motivated to “pay it forward” by helping someone else. Even those witnessing an act of kindness experience a good feeling and are inspired to do something altruistic.
Kindness is contagious. A single act can start a chain reaction of giving far beyond the original act, creating momentum to make the world a better place.

The power
of kindness

HOw it works

Recognize your employees’ acts of kindness.
Invite your employees to create their own kindness profiles to keep their good deeds top of mind and see how they grow over time. seedership® offers a fun, engaging platform for individuals to track their kind acts in a personal Kindness Profile℠. Employees also can connect those acts in the overall business Kindness Profile℠ to amplify the impact of their good deeds.
Capture what you are already doing.
Relationships matter, and being part of the community is important to you. That’s why small business owners contribute to charities, sponsor local organizations, donate in-kind services, and support their employees’ volunteerism. We make it easy to track, aggregate, visualize, and share the good you are already doing in your business with our Kindness Profile℠.
INspire more
Tap into an ecosystem of like-minded businesses to multiple your “good effect.”
Strengthen the visibility and reach of your good works by partnering with small businesses in your community for special events or campaigns. The Hub for Good℠ lets you explore potential partners who share your passion for certain causes to leverage one another’s resources and do greater good together.


Kindness Tracker

Measure the impact

A simple and easy tool to log and create a history of your completed acts of kindness. Each act features a headline, description and photo to create a shareable social media post. Acts are quantified by the amount of time, things and money donated to generate a total act measurement score that is fed into the overall business Kindness Profile℠.
Kindness Profile℠ for business

Showcase the impact

Differentiate your business with a visual representation of your community contributions in a shareable format. It includes an interactive dashboard with click-to-view functionality that tracks time, things and money donated to build your Total Kindness Impact℠ (TKI) score. Similar to a newsfeed, the Kindness Profile℠ enables you to feature highlights of the good you are doing and how it aligns to your business mission.
Kindness Profile℠ for employees

Recognize employees’ volunteerism

A fun tool for employees to track the good they do at work and in their personal lives. It includes gaming functionality to visualize how their acts grow over time and increase engagement with the ability to earn badges and compete in peer-to-peer leaderboards. Employees can also choose to contribute their acts into the business Kindness Profile℠, multiplying the impact of their good.



✔︎  Kindness Profile℠ for business
✔︎  Kindness Profile℠ for employees
✔︎  Hub for Good℠
✔︎  Exclusive Founders Club Badge

Per Month
(Plus Tax)

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About the Team

We started with one goal – to make the world a better place.  Our careers in the corporate world were satisfying, but we felt a need to contribute to a greater purpose. We began serving on nonprofit boards and volunteering for various charitable organizations. This left us wanting to see the impact of donating our time or resources and wondering if there was a different way to contribute.

We explored a lot of questions. Who are the stewards of change in the local community?  What could we do to make kindness more visible? Was it possible to transform doing good into a routine activity versus one done once in a while?

We didn’t have to look far for inspiration. Within our families, there are entrepreneurs owning more than a dozen businesses ranging from a hair salon and hardware store to a specialty paper goods company and construction development firm.  They shared two traits: a passion for their customers and a desire to strengthen their communities.

So we set out to create a platform to showcase good, inspire more good, recognize those who give back, and start a sustainable movement to make the world a better place.

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